Holley Insurance Agency, a Killeen team that Listens First

Rooted in Central Texas. Every customer treated like a neighbor.

Holley Insurance Agency is a local Allstate agency based in Killeen, Texas, with over three decades of combined service in the Central Texas area. While our roots are in Central Texas, we proudly serve customers across the entire state of Texas, providing the same personal service and attention our local customers have come to know.

As an Allstate Exclusive Agent, we believe what sets our agency apart is our commitment to seeing the full picture of your life. We take the time to understand what matters most to you—whether it’s protecting your first home, securing your family’s future, or finding coverage that fits your lifestyle and budget.

We believe insurance isn’t just about policies; it’s about people. We listen more than we speak, understand your individual needs, and provide personalized insurance advice—not simply the cheapest quote. We treat every customer like a neighbor because that’s the kind of service we believe everyone deserves.

Our experienced team includes licensed agents Carrie Fernandes, Deborah Keller, and Norma Zapata, along with Personal Financial Representative Sue Reiley. Together, we help customers throughout Texas with home, auto, condo, renters, landlord, motorcycle, RV, boat, business, life, and flood insurance.

What gets us up in the morning is knowing we can make someone’s life a little more secure and a little less stressful. Whether you’re buying a home, protecting your family, insuring your business, or simply reviewing your coverage, our goal is to help you feel prepared for whatever life throws your way.

We’re proud of our 4.8-star rating across 78 Google reviews, but even more proud of the relationships we’ve built with the people and families we serve.

At Holley Insurance Agency, you can expect honest help, dependable service, and a team that genuinely cares about you—not just your insurance policy.

Who you'll talk to

Justin Holley, Owner & Allstate Exclusive Agent and Allstate Elite Agent. In his words: “As an Allstate agent, what sets me apart is my personal commitment to seeing the full picture of your life. I take the time to understand what truly matters to you—whether it’s help protecting your first home, securing your family’s future, or finding coverage that fits your lifestyle and budget. I believe insurance isn’t just about policies; it’s about people. What gets me up in the morning is knowing I have the opportunity to make someone’s life a little more secure and a little less stressful. My “how” is simple: I lead with empathy, listen more than I speak, and treat every customer like a neighbor—because here in Killeen, you are. What makes me, me, is a genuine desire to help others feel prepared for whatever life throws their way, backed by honest help and dependable service you can count on.”

Carrie Fernandes, Licensed Agent. With over 20 years of experience serving customers in both Texas and California, Carrie is a seasoned insurance professional known for her deep industry knowledge and unwavering commitment to customer care. She approaches every customer interaction with a sense of urgency and dedication, helping see that each person receives the protection and peace of mind they deserve. Passionate about her work, Carrie takes great pride in helping individuals, families, and businesses make confident insurance decisions. Customers value her knowledge, responsiveness, and genuine care—qualities that have earned her a trusted reputation in the industry.

Deborah Keller, Licensed Agent. With over 10 years of experience in the insurance industry, Deborah brings a wealth of knowledge and dedication to our Allstate agency. She specializes in working with mortgage lenders and real estate professionals to help customers protect their new homes and financial futures. Known for her personalized service and deep understanding of insurance needs during the home-buying process, she takes pride in building lasting relationships and helping see that every customer has the right coverage at the right time.

Norma Zapata, Licensed Agent. Norma is a licensed insurance professional with over 20 years of experience serving customers across the state of Texas. Based in Central Texas, Norma has built a reputation for her extensive industry knowledge and genuine commitment to helping individuals and families protect what matters most. Having successfully owned and operated her own agency, she brings a wealth of experience and insight to our team. Norma takes pride in providing personalized guidance and exceptional service, seeing customers find the right choices and long-term financial protection. Her dedication, professionalism, and passion for helping others make her an invaluable resource and a respected member of the insurance community.

K. Sue Reiley, Personal Financial Representative. With over 20 years of experience, Sue is a trusted and well-known Personal Financial Representative serving the Central Texas community. She is exceptional at listening to customers and consistently goes above and beyond to exceed their expectations. Sue specializes in developing personalized life insurance and retirement strategies designed to protect your family and secure your financial future. Take time today to schedule an appointment with Sue — she offers a complimentary review of your life insurance and financial needs to help you prepare for life’s most important moments.